Marifran Mattson is Professor and Head of the Brian Lamb School of Communication at Purdue University. Professor Mattson emphasizes the Scholarship of Engagement by exploring the intersection of designing, implementing, and evaluating health communication campaigns, health advocacy initiatives, and service-learning pedagogy.  Prior to being called into academic administration and following a serious accident, Mattson and her students initiated the Motorcycle Safety at Purdue campaign, which integrated her professional interests. She also was involved in passing legislation that mandates health insurance companies to provide coverage for prosthetics in Indiana.  Professor Mattson is a coauthor of three books; Health as Communication Nexus: A Service-Learning Approach, Health Advocacy: A Communication Approach, and Metatheory and Interviewing: Harm Reduction and Motorcycle Safety in Practice.  In addition, her research has been published in journals including Bulletin of the American College of Surgeons, Communication Monographs,  Health Communication,  Health Promotion Practice,  Health Marketing Quarterly, Journal of Applied Communication Research, Journal of Health Communication, and Social Science & Medicine.